PRISM

PRISM

AXIS Design Exhibition Promotion Video  | 00:01:25

This is a promotional video of the 9th AXIS Design Exhibition held in September 2015.
It means that the five societies become one through a prism and shine their identity.

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Concept / Art Direction / Motion Design :
Selah Kwon & Sua Bae
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Program :
Maxon Cinema4D / After Effects 
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Music :
Spection - Dubstep collection

New Branding for 

Hanyang University

AXIS Design Association

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“Expansion from 2-Dimension to 3-Dimension ”

This Motion graphics show that the z-axis is added to the past AXIS (a two-dimensional shape) and becomes a three-dimensional shape.
Under the theme of PRISM that shows various colors of light, the exhibition means that various works of each academic society and members can be shown.

Storyboard

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Moodboard

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Concept

Snowflake Crystals shape Objects Design

Each object represents five design academic societies of Hanyang University.

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Snowflakes look like round shapes, but if you look closely, they are all different types of crystals.
Like snowflackes, each society looks similar but actually has its own characteristics.

Final Look

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Intro Animation Breakdown

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